"Goodies" campaign
Info
- Name: Goodies
- Theme: Dogfooding
- Status: Launched
- Affiliation: Official
- Original idea: @aschrijver
- Coordinator: TBD
- General discussion: This forum topic
- Github: resources, original proposal
Summary
Create promotional materials for the Goodie Bag of the Humane Tech Community, such as apparel, stickers, mouse mats, screensavers, etc.
Goals
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Raise awareness about the Humane Tech Community and Center for Humane Design
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Create fun artifacts that show what we are about (our objectives) and can be used in marketing and promotion
Audience
- Members and potential members of the community
Success criteria
- No success criteria have been defined. Criteria depend on the Deliverables
Retrospective
- No retrospective has been held yet.
Description
A good way to promote HTC and CHT and at the same time draw attention to technology harms or their solutions, is to have branded goodies that can be dealt out at e.g. meetup events (e.g. stickers), downloaded (e.g. screensaver), or worn to make a statement (e.g. apparel such as T-shirts or baseball caps).
This campaign is about creating such goodies in crowdsourced manner and fill the Goodie Bag of the community.
Deliverables
T-Shirt: I’m here now
A cool t-shirt design to raise awareness of how smartphones are detrimimental to interactions with other people in real-life social engagements. The T-shirt can be ordered by anyone, or given as a gift, and also promotes the Humane Tech Community with its branding on the back side.
Strategy
- This campaign does not require a strategy. Strategy is defined in the individual Deliverables.
Funding
- No funding is required to execute this campaign.
Milestones
- 2019 - Orderable I’m here now T-shirt
Resources
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Forum discussion: This movement needs an iconic product
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Forum wiki post: Humane Tech apparel webshop list (editable)